Personnel

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Don Janacek, President

With over 16 years of fresh food program experience, Mr. Janacek leads the team at FreshOne, the nation's fastest growing supplier of fresh prepared food to grocery and convenience store retailers. He has been instrumental in shaping FreshOne's overall strategic direction. He is responsible for FreshOne's overall strategy, high-level client engagement, corporate culture and the development of strategic partnerships. 

Before starting FreshOne, Don was the Managing Director of an autonomous business unit within LSG Sky Chefs which he started and grew to nearly $50 million in profitable sales. He attracted national customers, such as 7-Eleven, Starbucks and Target. Prior to LSG Sky Chefs, Don acquired a custom plastic bottle manufacturer in Houston, Texas to which he restored profitability, and subsequently sold to a larger competitor. Previously, Don started AIRO Catering Services an airline catering business in Eastern Europe which he built and operated that catered to the former Soviet Union countries of Latvia, Estonia and the Ukraine. Under Don’s leadership, the company grew to $10 million in sales with greater than 30% net profits. The company was later acquired by LSG Lufthansa Holdings and Mr. Janacek was retained to run the company for an additional year before returning back to the United States. In addition, he has operated businesses related to food (both airline and retail related), import / export, distribution and manufacturing. He has launched successes in multiple start-up ventures resulting in substantial profits to the investors. 

Don holds a BA in Economics from The University of Texas at Austin, is the former Chairman of the Texas Scholarship Foundation and is a member of Bent Tree Bible Fellowship. Don enjoys coaching, hunting and resides in Lewisville, TX with his wife of 12 years, Melissa and their two children, Haley and Ryan.
 

Matt Yost, Vice President Sales and Marketing

Matt Yost joined the FreshOne executive team in 2015, and brings 20+ years of CPG Sales Leadership and Marketing Services experience as a growth driver to the company.  Prior to joining FreshOne, Matt started his career in California with the Gallo Sales Company and was a strategic business leader with CROSSMARK Sales and Marketing, Catalina Marketing, and Dr. Pepper/Seven Up.
 
As our Vice President of Sales & Marketing, Matt will be responsible for implementing our strategic vision, delighting our current business partners, leading business development, strengthening and growing the FreshOne sales team, and improving our overall sales and profit performance.  Matt was a former college athlete, has incredible passion for his personal and professional life, and operates with a teamwork approach to create win-win opportunities for FreshOne and our valued business partners.
 
Matt is a graduate from the University of New Mexico, and enjoys his daily workout, hiking, golf, and spending time with his family. Matt and his family live in Allen, TX, and are members of Chase Oaks Church.  Matt and his wife Lisa have been married for 23 years, and have two daughters, Haley and Emily, and a granddaughter, Sawyer Lynn.

 

David Verheul, Chief Financial Officer

David has been with FreshOne since 2011. He directs FreshOne in all areas of finance and accounting as well as information technology and analytics. With over 20 years of executive management and finance experience in the food service industry, David balances the needs of our clientele and internal teams while maintaining our compliance in an ever-increasing regulatory environment. 

Prior to joining FreshOne, he has served in various financial management rolls at e3 Partners Ministry, Canteen Food Service, and Custom Food Group. David holds a Bachelor of Business Administration degree in Accounting and Finance from Texas Tech University. David is actively involved in his church and enjoys spending time with his wife, son, and two daughters.
 

 


Nikki Murphy, Vice President Program Management & Talent Development

Having Co-founded FreshOne in 2006, Nikki brings 16+ years’ experience in airline catering and fresh food, and moves the company forward through optimizing both operations and our culture-focused team.  Prior to FreshOne, Nikki held multiple positions within LSG SkyChefs and managed a small family business.

 

Nikki holds a Dual Bachelors of Business Administration in International Business & German from University of Texas at Arlington and is a Gallup-certified Strengths Coach.  She enjoys hunting, hiking, photography, painting and traveling the world.  She currently lives in Trophy Club with her husband of 11 years, Ernest, and two teenage daughters, Megan and Kara.


 


 

 

  • MAKING FRESH CONVENIENT
  • INCREASING CUSTOMERS
  • UNIQUE BRANDING
  • NATIONAL REACH
  • PROVEN PROCESS
  • LOWER COSTS
  • TRAINING / CONSULTING
  • FRESH. HEALTHY. EASY.
  • NATIONWIDE DSD
  • INTELLIGENT ORDERING SOFTWARE
  • LOGISTICS EXPERTISE
  • PRIVATE LABELING & PACKAGING
  • CATEGORY MANAGEMENT

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